Streami is a social hub for your streaming life—bringing together watchlists, recommendations, and upcoming releases from every platform so you can spend less time searching and more time watching.
Framing the Problem
Users waste time doom-scrolling across multiple platforms to find something to watch because their favorites, saved media, and recommendations are not organized in one central hub.
Let’s solve this problem.
RESEARCH
RESEARCH
The research phase played a critical role in shaping both the direction and feature set of this multimodal experience.
Through competitive analysis, user interviews, and behavioral research, clear patterns emerged around how users currently navigate streaming platforms—and where frustration consistently occurs.
User Interviews
"I wish there was something ... for social media where I can like combine all my services onto this app. It's like, okay, you have all these services. These are the shows that are available to you to watch."
“I have to keep tv suggestions from friends and family in my notes app on my iphone and also schedule... them in my calendar with date, time and service the show is playing on - to stay organized”
“It would be nice to see what some of my best friends are watching because we have similar taste”
Brainstorming - Early Concepts
Explain
Explain
Explain
Deep Dive Research
Write a blurb about this research and why it matters
Persona Building
