Users waste time doom-scrolling across multiple platforms to find something to watch because their favorites, saved media, and recommendations are not organized in one central hub.
scope
User Research & Interviews
Competitive Research
Conceptualization
User Experience Design
Interface Design
User Testing
your stories
all in one place.
One simple hub to save, organize, and discover what to watch across all streaming platforms—showing where content lives, what’s coming next, and what’s actually worth watching. Smart, human-centered recommendations cut the scroll so users spend more time watching.
The mobile app acts as the control center—users can discover content, manage watchlists, save recommendations from friends, chat with friends about what they are watching, and plan what to watch anytime, anywhere by projecting their content to any smart screen.
The TV app is the lean-back experience, surfacing exactly what you’re in the mood for when you sit down, with zero searching and instant “where to watch” clarity.
The watch app supports the experience in the background, offering gentle reminders, release notifications, and quick actions so users never forget what they wanted to watch making the entire ecosystem feel connected, intentional, and effortless.
Features
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Organize your saved shows into clean, personalized collections.
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One search shows you every platform a title is on.
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Swap favorites with friends easily.
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AI suggests things based on what you like—like a friend who gets your taste.
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Create singular & shared watchlists for couples, friends, or groups.
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See what you’ve watched and where you left off.
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A simple feed with recommendations and activity from people you trust
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Find something to watch based on mood, time, or vibe.
RESEARCH
RESEARCH
The research phase played a critical role in shaping both the direction and feature set of this app. Through competitive analysis, user interviews, and behavioral research, clear patterns emerged around how users currently navigate streaming platforms—and where frustration consistently occurs.
Interviews
“I have to keep tv suggestions from friends and family in my notes app on my iphone and also schedule... them in my calendar with date, time and service the show is playing on - to stay organized”
"I wish there was something ... for social media where I can like combine all my services onto this app. It's like, okay, you have all these services. These are the shows that are available to you to watch."
“It would be nice to see what some of my best friends are watching because we have similar taste”
home screen
The Streami home screen is your central place to reconnect with what you’re already watching, discover recommendations from friends, and find what to watch next, powered by a unified algorithm that brings together insights from all your streaming services.
ALL SYNCED UP
The Streami calendar gives you a clear, shared view of what’s happening in your watching life, showing upcoming releases and episodes across all your streaming platforms alongside what your friends are currently watching.
EXPERIENCE
The Streami experience shifts the moment from searching to settling in—once it’s time to relax, everything you need is already there. You can start a show effortlessly, message friends while you watch, leave quick reactions or reviews, and save thoughts that enrich your personal library over time. Instead of watching in isolation, Streami turns viewing into a shared, reflective experience where conversations, opinions, and memories live alongside the content itself.