Doner Advertising : Stellantis (formerly FCA)
2016-2017 Project Goals:
Design Annual Mopar and Jeep Catalog
In-Dealership POS Material Kits for Mopar
Conceptualizing Mopar Brand Mnemonic Systems
Create Digital Ads for Various FCA/Stellantis & Mopar Promotions.
Spanning 60 pages, this Mopar Performance Parts Catalog is built to serve both enthusiasts and dealership staff, weaving emotional brand storytelling through deep technical content across seven vehicle lineups: Dodge Challenger, Charger, Durango, and Dart, plus Chrysler 300, Ram 1500, and Ram 1500 Classic.
2017 Mopar Performance Parts Catalog
Mopar Magazine Print Ads
These magazine ads run in auto industry trade publications to position Genuine Mopar Parts as the obvious choice over aftermarket alternatives, speaking directly to the independent shop owners and technicians whose reputations ride on every repair.
This foldable poster for Mopar works as both a hangable poster and a portable parts catalog designed to pass out at dealerships for customers to easily grab on their way through. The compact folded format makes it effortless to stock on dealership counters and tuck into a customer's hand, keeping the Mopar brand visible long after the visit.
Performance Parts folding Poster
These rear-view mirror window clings extend the Mopar Accessories campaign into the dealership lot itself, turning every car on display into a touchpoint for the accessories program.
Mopar Window Clings
This collection of digital assets extends the Mopar campaign across the channels customers actually live in, from social feeds to display networks.
Mopar Digital
These desktop writing mats turn every salesperson's workspace into a passive Mopar Accessories showroom, keeping the brand front and center during the exact moment customers are negotiating their next vehicle.
Dealership Vehicle Window Clings
