Streami is a social hub for your streaming life—bringing together watchlists, recommendations, and upcoming releases from every platform so you can spend less time searching and more time watching.
Your stories, all in one place.
-
Organize your saved shows into clean, personalized collections.
-
One search shows you every platform a title is on.
-
Swap favorites with friends easily.
-
AI suggests things based on what you like—like a friend who gets your taste.
-
Create singular & shared watchlists for couples, friends, or groups.
-
See what you’ve watched and where you left off.
-
A simple feed with recommendations and activity from people you trust
-
Find something to watch based on mood, time, or vibe.
The TV app is the lean-back experience, surfacing exactly what you’re in the mood for when you sit down, with zero searching and instant “where to watch” clarity.
The mobile app acts as the control center—users can discover content, manage watchlists, save recommendations from friends, chat with friends about what they are watching, and plan what to watch anytime, anywhere by projecting their content to any smart screen.
The watch app supports the experience in the background, offering gentle reminders, release notifications, and quick actions so users never forget what they wanted to watch making the enter ecosystem feel connected, intentional, and effortless.
Framing the Problem
Users waste time doom-scrolling across multiple platforms to find something to watch because their favorites, saved media, and recommendations are not organized in one central hub.
Let’s solve this problem.
RESEARCH
RESEARCH
The research phase played a critical role in shaping both the direction and feature set of this multimodal experience.
Through competitive analysis, user interviews, and behavioral research, clear patterns emerged around how users currently navigate streaming platforms—and where frustration consistently occurs.
User Interviews
"I wish there was something ... for social media where I can like combine all my services onto this app. It's like, okay, you have all these services. These are the shows that are available to you to watch."
“I have to keep tv suggestions from friends and family in my notes app on my iphone and also schedule... them in my calendar with date, time and service the show is playing on - to stay organized”
“It would be nice to see what some of my best friends are watching because we have similar taste”
Ideation
Deep Dive Ideation
Primary User (Persona)
how might we?
How might we help Bobby manage content across multiple streaming platforms so he can easily find what he loves, save what he wants to watch later, and keep track of recommendations from friends?
moodboard
process
concept
HOME SCREEN
The Streami home screen is your central place to reconnect with what you’re already watching, discover recommendations from friends, and find what to watch next, powered by a unified algorithm that brings together insights from all your streaming services.
EXPERIENCE
The Streami experience shifts the moment from searching to settling in—once it’s time to relax, everything you need is already there. You can start a show effortlessly, message friends while you watch, leave quick reactions or reviews, and save thoughts that enrich your personal library over time. Instead of watching in isolation, Streami turns viewing into a shared, reflective experience where conversations, opinions, and memories live alongside the content itself.
All Synced Up
The Streami calendar gives you a clear, shared view of what’s happening in your watching life, showing upcoming releases and episodes across all your streaming platforms alongside what your friends are currently watching.