Streami is a social hub for your streaming life—bringing together watchlists, recommendations, and upcoming releases from every platform so you can spend less time searching and more time watching.
One calm home for a fragmented habit
Streaming was meant to make watching effortless. Instead, the average U.S. household now juggles four or more paid services, each with its own app, login, and recommendation engine that never talks to the others.
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Organize your saved shows into clean, personalized collections.
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One search shows you every platform a title is on.
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Swap favorites with friends easily.
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AI suggests things based on what you like—like a friend who gets your taste.
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Create singular & shared watchlists for couples, friends, or groups.
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See what you’ve watched and where you left off.
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A simple feed with recommendations and activity from people you trust
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Find something to watch based on mood, time, or vibe.
The TV app is the lean-back experience, surfacing exactly what you’re in the mood for when you sit down, with zero searching and instant “where to watch” clarity.
The mobile app acts as the control center—users can discover content, manage watchlists, save recommendations from friends, chat with friends about what they are watching, and plan what to watch anytime, anywhere by projecting their content to any smart screen.
The watch app supports the experience in the background, offering gentle reminders, release notifications, and quick actions so users never forget what they wanted to watch making the enter ecosystem feel connected, intentional, and effortless.
More content than ever, harder than ever to decide
The friction isn't a lack of content; it's the fragmentation around it. No shared memory of what you've saved, and no way to see where a title even lives.
Discovery friction isn't just annoying; it's a business risk. 49% of viewers say they're likely to cancel a service if they can't find something to watch, rising to 56% among 25–34s. Yet the most trusted engine has always been human: 92% of people trust recommendations from friends and family over any algorithm or ad.
Users waste time doom-scrolling across multiple platforms to find something to watch because their favorites, saved media, and recommendations are not organized in one central hub.
Let’s solve this problem.
The deciding is the exhausting part
I paired competitive analysis and behavioral research with user interviews. The same pattern surfaced repeatedly, and the cost of that friction shows up in both minutes and cancellations.
The research phase played a critical role in shaping both the direction and feature set of this multimodal experience.
Through competitive analysis, user interviews, and behavioral research, clear patterns emerged around how users currently navigate streaming platforms and where frustration consistently occurs.
The deciding is the exhausting part
I paired competitive analysis and behavioral research with user interviews. The same pattern surfaced repeatedly, and the cost of that friction shows up in both minutes and cancellations.
"I wish there was something ... for social media where I can like combine all my services onto this app. It's like, okay, you have all these services. These are the shows that are available to you to watch."
“I have to keep tv suggestions from friends and family in my notes app on my iphone and also schedule... them in my calendar with date, time and service the show is playing on - to stay organized”
“It would be nice to see what some of my best friends are watching because we have similar taste”
From sketches to a system
Ideation started on paper, mapping the core loop of discover, save, share before a single pixel was drawn.
Meet Bobby
How might we help Bobby manage content across multiple streaming platforms so he can easily find what he loves, save what he wants to watch later, and keep track of recommendations from friends?
How might we?
How might we help Bobby manage content across multiple streaming platforms so he can easily find what he loves, save what he wants to watch later, and keep track of recommendations from friends?
moodboard
Turning friction into flow
Mapping Bobby's night-in exposed exactly where the current experience breaks, and where a unified, social layer turns friction into flow.
One life, three surfaces
Streami isn't a single app. It's a system designed around where and how people actually decide. Each surface does the job it's best suited for, and they stay in sync.
Home Screen
The Streami home screen is your central place to reconnect with what you’re already watching, discover recommendations from friends, and find what to watch next, powered by a unified algorithm that brings together insights from all your streaming services.
Experience
The Streami experience shifts the moment from searching to settling in—once it’s time to relax, everything you need is already there. You can start a show effortlessly, message friends while you watch, leave quick reactions or reviews, and save thoughts that enrich your personal library over time. Instead of watching in isolation, Streami turns viewing into a shared, reflective experience where conversations, opinions, and memories live alongside the content itself.
All Synced Up
The Streami calendar gives you a clear, shared view of what’s happening in your watching life, showing upcoming releases and episodes across all your streaming platforms alongside what your friends are currently watching.
Making watching effortless again
Streami reframes streaming from a solo scrolling chore into a shared, low-effort experience. By unifying watchlists, centralizing trusted recommendations, and meeting people on the right device at the right moment, it targets the exact friction that costs viewers hours and costs platforms subscribers.
The opportunity is real and growing: the content streaming market reached roughly $163B in 2025 and is compounding at ~14% a year. In a market that keeps adding content, the winning product isn't the one with the most to watch; it's the one that makes watching feel effortless again.
Sources: MNTN Research, Motley Fool State of Streaming, Nielsen / Gracenote, Fortune, UserTesting, StreamTV Insider, Deloitte Digital Media Trends 2025, Precedence Research.